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Client Relationships in Online Payment

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Post Client Relationships in Online Payment   Sat Aug 13, 2011 11:46 am

Importance of personalized client service in online payment

One of the main reasons why online payment is getting more and more popular is that it takes much less time and energy from customers, hence providing them with a secure and seamless online payment experience is a common interest for both the payment service provider and the merchant. Technology and human expertise are equally vital to ensure all that.

The more experienced and specialized support team is available, the more effective way merchants' or their valuable clients' problems are resolved. As merchants are in necessity of a dedicated account manager, it is crucial that after an unsuccessful attempt to pay online, card holders can reach a customer service representative in charge, who is happy to give professional help and advice and support them about any issues regarding online payment, tailored to their momentary demands.

What makes customer service professional in online payment?

• Developed tools and features (like a sophisticated admin system with access for the merchant)
• Dedicated team dealing with specifically payment or technical issues
• Close cooperation with the Anti-Fraud team
• Focus on the best interest of clients, unique solutions
• Personalized communication (not limited for time)
• Qualified 24/7 support available at all relevant points of the online payment process

Consumers do not really care about the particular service provider and what happens behind the curtain as long as their wishes are fulfilled somehow. Now let's flip the script and see it from the merchant's aspect.

Leave it to the Experts!

One could be forgiven for believing that there is a best for all system. We are convinced that it is a cornerstone of the long term success of a web merchant to carefully choose an online payment solution. There are a lot of widely different web stores operating in widely diverse industries that sell online. Businesses with different profiles require different means and methods to achieve their targets and prevent fraud losses.

What suits someone else's needs may not necessarily be effective for your business. Running an online store, you have to be able to think on your feet when selecting a payment provider. As an example, either you deal only with low-risk transactions or you have a very experienced and skilled Anti-Fraud department, you do not necessarily need a payment provider with fraud prevention as the top significant feature. It's the same with 24/7 payment-support.

No matter if you do not have enough practice in payment process or do not plan on providing such services yourself, let your Payment Service Provider unburden you from these concerns by taking care of all payment-related issues.

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