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Search Engine Optimization: Keyword Research Is Key

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Post Search Engine Optimization: Keyword Research Is Key   Wed Aug 31, 2011 7:37 pm

Search Engine Optimization: Keyword Research Is Key

SEO is a sure bet in generating qualified engaged traffic to your website. When you target the right keywords and geographic area SEO will provide you with the best ROI over time compared to other online marketing techniques. If you have become familiar with SEO methods, you have already heard of link building and on page optimization. These techniques are very important to your success in Google Ranking. However, before you dive into hours and hours of time link building and writing and developing content it is very important to do research.

Research is more than just thinking about keywords that are associated with your business. The first step is to brainstorm to identify important keywords. Then identify the search traffic for keywords that are relevant. I use Google's Keyword Tool to identify search terms using the [exact phrase] search. I then choose keywords based upon search traffic, conversion rate of the landing pages, closing ratio of leads, and competition. These are all important factors when deciding a keyword to target. After all, you do not need to target a search term with 100,000 monthly local visits when you only need 20 new leads per month. You are better off targeting a long tail keyword that generates less search but higher conversion.
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